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International Business


Global Expansion of Luxury Brands into Asian Markets
This topic would explore strategies luxury brands use to enter emerging markets like China, India, or Africa. It would talk about the role of flagship stores in international brand positioning, and how luxury brands adapt their products and marketing for different cultural markets. I would also like to focus on how brands are utilizing brand ambassadors of heavy influence in each respective subcontinent and how it has helped bridge the gap between the East and West through in
Sejal Chennuru
4 days ago9 min read


Bitcoin and the Business of Electricity
To many, Bitcoin is a notorious transactional engagement that can result in a deficit of one’s assets or pay remarkably high rewards to its investors. On the other hand, some operators of this cryptocurrency industry are encouraging economic activity and growth in rural parts of Southern and Eastern Africa. Gridless is a Kenyan-founded Bitcoin organization that operates its mining at hydroelectric power plants in Kenya, Zambia, and Malawi, investing in those sources of energy
Grace Chanza
May 15, 20253 min read


How U.S. Trade Policy Is Reshaping the Global Economy
The United States has recently intensified its use of tariffs, imposing significant duties on imports from key trading partners such as Canada, Mexico, China, and the European Union. These measures have ignited a complex web of economic repercussions worldwide, affecting production, trade balances, and economic growth across various nations. U.S. tariffs have prompted retaliatory measures from affected countries. For instance, Canada imposed tariffs on American goods, affecti
Russel Garczynski
May 4, 20252 min read
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